Was bringt Sie dazu, länger auf einer Website zu verweilen?

What makes you spend more time on a website?

ScienceFacts as the key to success

Gaining knowledge 2.0, illustration

It may sound sobering, but in times of a seemingly endless supply of content on the web, the length of time users stay on a single website after the main reason for accessing it, such as an article worth reading, fades into the background, is extremely low. If, on the other hand, the website was clicked on by chance or out of curiosity, the probability that users will leave the site again straight away is very high, especially if its content is purely passive in nature and fails to capture their attention.

Published: 18.10.2023 – sonares

Dr. Karolina Panek
Science Coordinator

Set yourself apart from the competition

Contrary to what many a website operator would wish, the law of the jungle also prevails to a certain extent on the World Wide Web. The strongest wins, and in this case it is the website that stands out from all the others due to its performance. The websites compete against each other in a permanent battle for the favor, and more precisely, the interest of the visitors, and even if the website operator himself thinks his site is great and is convinced of its added value for the general public and its great intuitive structure - if the site does not manage to entice its users to linger and, ideally, to use the website interactively, it automatically loses value and relevance in the search engine rankings and slips further and further down the search results.

This is exactly where sonares ScienceFacts come into play. They take on the part that so often presents website operators with a major challenge: creating a good reason to stay on the site for longer. The ScienceFacts, perfectly adapted to the respective website into which they have been integrated, visually and of course in terms of content, become a fixed, integral element that users perceive as part of the website and not as a foreign body.

The recipe for success

The sonares ScienceFacts are professional and at the same time extremely intuitive tools that are designed to capture the interest of users as effectively and permanently as possible by addressing specific questions and topics that are explicitly tailored to the visitors of a particular website. To a certain extent, they can be seen as a clickable custom-made product that captivates users and binds them to the site for longer without appearing intrusive, like a suddenly appearing window with a newsletter registration. Ideally, the ScienceFact is so exciting and insightful that users want to share it with their circle of friends and/or acquaintances, which of course generates even more traffic and enhances the website in terms of relevance and pushes it up the Google rankings. Personally relevant facts are more than just information for the user - and that is the key point here.

The ScienceFacts have it down!

If you take all this into account, the question of whether it is worth integrating the sonares ScienceFacts into a website is, to put it bluntly, a milquetoast calculation. There are only advantages for the website operator: the website becomes more interesting, more attractive, invites you to linger; the chances that it will be recommended and therefore visited more often increase considerably, and this in turn means that it is listed much better in Google search results. They say that life is not a concert of wishes, but in the case of sonares ScienceFacts, you might have to add an exception clause to this saying, don't you think?

Get involved!

Whether you are a scientist or a publisher, we invite you to sign up to the sonares ScienceHub. As a publisher, you can choose from a wealth of ScienceFacts via the ScienceHub, which you can then embed into your website, making it even more interesting for your users. If you are a scientist, you can use ScienceFacts not only to bring your scientific work to life for other people, but also to publish your own research. And if you want to develop ScienceFacts yourself, the ScienceHub is also the right place for you!

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We look forward to welcoming you to the world of sonares ScienceFacts - a world in which scientific knowledge is not only acquired, but can also be lived.