In an AI-dominated online world, it's no longer enough to simply publish content. Visibility is achieved where content offers genuine value: understandable, reliable, up-to-date, and so relevant that people want to work with it.

Exactly here, two developments also meet: classic search engine optimization, or SEO for short, and Generative Engine Optimization, or GEO for short. GEO describes the optimization of web content for AI search systems and chatbots such as ChatGPT, Perplexity, Claude, Google Gemini, or Google's AI Overview in search.

The goal of websites is no longer just a good ranking in the search results. The goal is also to be recognized by AI systems as a trustworthy source, to be considered in answers, and ideally to be mentioned or linked to.

Can users, Google, and AI systems still be won over? ©sonares

User interaction has become a key quality feature of modern websites. Content is particularly strong when it not only provides information but also creates a personal moment of insight.

This very active moment also impacts dwell time. Those who answer questions, receive a result, and contextualize that result, remain engaged with the content longer and more intensely. Dwell time is not an end in itself, but rather an indicator that a topic is relevant enough not to be abandoned immediately.

And that's exactly where our ScienceFacts into the game.

ScienceFacts are evidence-based micro-computation tools that can be directly integrated into websites. They translate studies, statistics, and scientific models into short, interactive applications. Instead of just reading abstract information, users answer a few simple questions within a ScienceFact query and then receive a personalized, scientifically sound result based on their answers.

A ScienceFacts can show, for example:

• how high a individual health risk fails,
• how Sure, your own job. is,
• how high the personal Occupational disability risk is,
• which financial decisions advisable.

This is how general content becomes a personal "aha!" moment. And it's precisely this moment that is especially valuable for SEO and GEO.

Crucial for optimal search engine discoverability today more than ever is whether website content is useful, understandable, and trustworthy. Search engines like Google strictly evaluate content according to the so-called E-E-A-T principle (Experience, Expertise, Authoritativeness, Trustworthiness) – meaning only what delivers real added value and builds trust is rewarded. ScienceFacts can make a decisive contribution here. Because interaction increases dwell time. Search engines interpret this signal as proof of high relevance. Furthermore, unique tools are particularly often linked voluntarily, which strengthens the authority and trustworthiness of the entire website.

The fact is: While the Average website dwell time at about 40 seconds, it can be increased by up to 82 seconds by ScienceFacts.

What's important here is: dwell time alone should not be understood as an isolated ranking promise. The overall picture is crucial, consisting of helpful content, technical quality, accessibility, structure, and real value for users.

While SEO often asks, „How do I get my page to rank higher in search results?“, GEO asks, „How do I make my page a source that AI systems can understand, select, and cite?“

That's a big difference. Generative search systems create answers by evaluating, condensing, and rephrasing information from various sources. Context-rich content plays a significant role here.

One of the first GEO studies by Aggarwal et al. from 2024 shows that targeted content optimizations – such as through sources, citations, statistical data, and technically precise formulations – can significantly increase the visibility of content in generative answers. The researchers report in their tests that Increases in visibility of up to 40 percent.

This is where ScienceFacts comes in. They provide precisely the elements that can strengthen GEO: reliable data, scientific classification, concrete results, and explainable context. Thus, the interactive application does not replace content optimization but supplements it with additional value for humans and AI systems.

In addition: Content that people use longer and more actively provides a strong argument for its practical relevance. For GEO, this is primarily important indirectly. AI systems need sources that answer specific questions, offer reliable information, and demonstrate clear utility. Good dwell time can indicate exactly that. Especially when it arises from genuine interaction.

However, it would be a misconception to believe that AI systems can directly measure how long users spend on a page. They primarily access the indices of major search engines. Therefore, classic SEO is the indispensable prerequisite for GEO: Only when a page is found by search engines like Google, optimally indexed, and favored for its quality and structure does it come into the focus of AI models. Content that convinces through interaction provides search engines with valuable signals of its relevance – and it is precisely this visibility in the search index that makes it a preferred source for AI systems.

AI systems therefore need reliable foundations. They should not produce hallucinations, but base answers on verifiable sources. This is precisely where ScienceFacts' special strength lies.

Science facts are based on scientific models, tested data sources, and methodical derivations. They do not provide mere opinions, but calculated results based on defined parameters.

For users, this means they receive a comprehensible classification. For AI systems, it means the page contains factually structured, verifiable, and contextually rich content.

To the point

ScienceFacts are friends of AI because they provide evidence-based facts in a understandable context — not gut feelings.

Google and AI systems do not evaluate content in exactly the same way, but they look for similar fundamental qualities. Both benefit from content that is clearly structured, factually sound, semantically unambiguous, and technically easy to parse. This includes

• understandable headlines,
• understandable facts,
• current information,
• helpful answers to specific questions and
• structured data that categorizes content in a machine-readable way.

The difference lies less in the quality criteria themselves and more in the use of the content: Google evaluates pages to rank and display them in search results. AI systems also use content to formulate answers, select sources, and summarize information.

For ScienceFacts, this intersection is particularly interesting. They combine scientifically verified content with a clear structure and concrete user benefit. When supplemented with explanatory content, FAQs, and structured data, content is created that is understandable for people, classifiable for search engines, and usable for AI systems.

An interactive tool alone is already valuable because it activates users, makes content tangible, and increases a website's dwell time and thus its relevance. However, it only unfolds its full potential for SEO and GEO when three elements work together: the tool itself, structured data, and a clear textual classification.

A Science Fact without further explanation can greatly improve the user experience of a page. Users stay longer, engage more deeply with the topic, and perceive the content as more personal. However, for search engines and AI systems, the specific content of an embedded tool can remain partially difficult to read if there are no explanatory texts or structured data.

Will the tool supplemented with structured data, an additional technical signal is created. For a computer, for example, it becomes clear: This is not just an article about life expectancy, but an application with which users can calculate their life expectancy.

The effect becomes even stronger if the tool through Short explanations of the scientific basis, supplemented with calculation logic and frequently asked questions. Then, not only the user understands how the result is achieved. Search engines and AI systems also receive semantic context: What data basis is used? What factors are considered? What question does the tool answer? What are the limitations of the result?

The best setup is therefore the overall package: ScienceFact, structured data, and explanatory content. This creates a good experience for users. It results in thematic clarity for search engines. It provides a reliable source with function, context, and facts for AI systems.

The question today is no longer just how content is found. The more important question is: Why should people, Google, or AI systems trust it?

ScienceFacts provide a clear answer. They translate scientific facts into interactive experiences that create personal relevance. This can increase dwell time because users actively understand, compare, and contextualize.

This is how a website becomes not just an information offering, but a relevant source. And this is exactly where SEO and GEO have common ground: Whoever wants to be understood, used, and cited must deliver real value.

The SEO/GEO Triangle for More Relevance in Search Engines and AI Systems

The best setup is therefore the overall package: ScienceFact, structured data, and explanatory content. This creates a good experience for users. It results in thematic clarity for search engines. It provides a reliable source with function, context, and facts for AI systems.

Our tip: The sonares ScienceHub offers the ideal starting point for anyone who wants to make information an interactive experience. More than 200 scientifically based micro-tools help turn content into real moments of insight.