How ScienceFacts increases dwell time by up to 82 seconds
In the digital age, dwell time is one of the most important metrics for the success of your content websites. Users decide within a few seconds whether a piece of content will captivate them - or whether they will quickly scroll on again. The longer users engage with your content, the greater the likelihood of more interaction and repeat visits. At the same time, search engines rate your site as more relevant, which leads to a better ranking.
This is where our ScienceFacts come into play: Science-based, interactive widgets that not only complement your content, but have been proven to keep users on your website longer - on average 82 seconds per visit! How this can work in practice, we explain here.
Profile: sonares ScienceFacts
Name: ScienceFacts (currently over 100 thematic variants available)
Developed: 2013
Developed by: sonar
Cooperation partner/source: Renowned research institutions such as the Robert Koch Institute, Stanford University, Charité Berlin, etc.
Areas of application: Content websites, specialist portals, consumer media, health and lifestyle blogs
Function: Provision of interactive, scientifically sound computing tools as embedded code
Target groups: As diverse as the number of ScienceFacts themselves.
How ScienceFacts increases dwell time
1. added value through interactive content
An embedded ScienceFact transforms a website from a pure source of information into a platform for personal insights. For example, a user who can calculate their individual calorie consumption on a fitness website will stay longer to experiment with and understand the results.
2. emotional connection through personalization
Users love personalized content. ScienceFacts offer exactly that by querying individual data and delivering personalized results based on it. This interactive experience creates a stronger emotional connection to the website.
3. SEO advantages through longer dwell time
A longer dwell time has a positive effect on search engine optimization. Search engines rate content with higher user engagement as more relevant - another advantage for websites that integrate ScienceFacts.
Practical examples for ScienceFacts
1. health portals: calculate life expectancy
A health portal sets the ScienceFact „Life expectancy calculator“ on. Users can enter their age, gender, lifestyle factors and health data and calculate their estimated life expectancy. The result: an average increase of 82 seconds per visitor!
2. trade media: Analyzing the CO₂ footprint
On an environmental portal, a ScienceFact offers the opportunity to create the personal CO₂ footprint to calculate. The result: the individual analysis motivates users to consume more content and to take a closer look at the background to their values!
3. nutrition blogs: Calculate vitamin deficiency
A nutrition blog integrates the ScienceFact „Vitamin deficiency“, which calculates the personal risk of vitamin deficiency based on lifestyle and eating habits. The result: users compare their values, engage intensively with the results and spend more time on the website!
The scientific context: Why do ScienceFacts work?
ScienceFacts is based on sound scientific models and algorithms developed in collaboration with international research institutions. The database is carefully selected and regularly updated to ensure maximum accuracy.
Studies show: Interactive elements such as surveys or calculators encourage engagement and make scientific content more accessible. By integrating ScienceFacts, websites bring complex topics to life and retain users for longer.
Would you like to use ScienceFact for your website?
About sonares
sonares with headquarters in Berlin and a worldwide ScienceCommunity was founded in 2013. With the mission of making scientific knowledge accessible through modern technologies, sonares develops interactive tools such as ScienceFacts. These solutions make it possible to prepare complex data in a way that is understandable and usable for a broad audience. The main target groups include website operators, scientists and companies in the field of prevention and health. Through close cooperation with research institutions, professional societies and the use of scientific data, the sonar an important contribution to education and prevention. The company stands for scientific integrity, user-friendliness and the promotion of fact-based decisions to support an informed society.
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